Create a Situation Analysis of a Company I Want to Work for Essay

Create a Situation Analysis of a Company I Want to Work for - Essay Example To make their customers satisfied Humana differentiates its product by conducting ethnographic research. Humana provides various programs for their customers and takes complete advantage of the customers’ understanding. In the insurance market, Humana has a number of strong competitors such as Atena and Signa. As the health industry market is in growth stage, Humana tries innovation of new products which is the biggest strength of the company. The good business practices and strategies have made Humana one of the biggest players in the healthcare industry. Situation Analysis of Humana About Humana Humana is one of the top health care providing companies of the US. Unlike other companies, Humana considers it as a challenge to meet consumer expectations of reliability and personalization. Humana deals with health insurance products and health plans. Humana’s products and services are all customer centric. The customers always hope that the company understands their needs. Humana’s ‘customer service representatives’ have the capability to understand the enquiries of the customers and can provide appropriate solutions to them. Humana’s service model is designed in such a way that it can identify the specific needs of the customers. The reason is that the insurer needs to appeal exclusively to individual customers. The uniqueness in product and service appears when customers have good interaction with the company and they can experience something innovative which cannot be found in other company. The differentiation makes the customers feel that the company understands them and their problems. Through providing innovative and exclusive perspectives on health and benefits to customers, Humana has succeeded to accomplish its objectives. To successfully manage the healthcare, develop budget plan, and maintain health expenses, Humana conduct ethnographic research. Humana seeks to provide its employees the appropriate information which is needed for making the above decisions. The career in Humana is based on four principles which are consolidation, personalization, distillation and actionability. To provide good product Humana positions a prototype before introducing the end product in the market (Hewlett-Packard Development Company, â€Å"Insurance and Technology†). Understanding the Customer Humana provides flexibility, appropriate pricing and superior value for their customers. The managers and agents are the essential part for the success of Humana. Humana respects their job which they perform for the customers and continuously tries to make it simple for the customers to engage with the company. With regard to heath insurance product, Humana recognizes the needs of customers and develops customer centric plans. Its services include commercial products; self funded services and individual products. Humana conducts various programs for customers such as specialty benefit, supplemental and behavior al health program, professional life plan and wellness programs. Humana follows user centric strategy. It tries to maximize the customers’ experience by observing their actions not just their requirements. The end–user involvement is quite vital because it can provide in-depth

Marketing strategy Research Paper Example | Topics and Well Written Essays - 3000 words

Marketing strategy - Research Paper Example etting out a working marketing strategy which mainly focuses on customer satisfaction and customer awareness by selling, expanding or creating a new market line, branding, building awareness of new products and services and customer appreciation campaign. By focusing on the marketing strategies, the company will have created an elaborate distribution plan that enhances customer relations thus creating a competitive advantage over their competitors and an opportunity to investigate the competitor’s capabilities by assessing their reactions to their marketing strategy by differentiating itself. The main goals of this research are to study and assess the impact of Wal-Mart’s marketing strategies on the market shares of the USA as a leading retailer and to investigate the main role marketing strategies play in the enhancement and growth of Wal-Mart and how their strategies have aided them in staying different from its competitors. Wal-Mart is currently the largest retail store chain in the world and its profit margins have been increasing yearly thus enabling it to remain the most profitable retail store in the United States. Wal-Mart was founded in the late 1940s by Walton and has been dealing with all major products which are categorized into fourteen general categories, that is music and books, apparel and jewelry, electronics, furniture and home dà ©cor, outdoor living, groceries, health and beauty, movie, photo, medicines, baby care, sports and fitness, toys and video games. The retail store has received reputable fame due to its marketing strategies and profit gains over the years making it the most researched on retail store worldwide. This research is beneficial in the analysis of marketing strategies that Wal-Mart uses to remain atop the retail market as it demonstrated the benefits of marketing strategies in aiding companies reach their objectives. In today’s market, customers are increasingly demanding for satisfaction in terms of what they want,

Street Art is a style and an influence Essay Example | Topics and Well Written Essays - 2500 words

Street Art is a style and an influence - Essay Example The definition of street art, whether discussing the spray painted graffiti of Banksy or the chalk sidewalk drawings of Beever, changes depending upon who is providing the definition. Although often referred to as art, its artistic merits are frequently ignored or deemed unimportant, as is exemplified in the definition provided by the Dublin City Council in which only one of the five listed characteristics even mentions its artistic qualities: â€Å"Graffiti is illegal and an anti-social activity that creates a negative impression of an area and contributes to people’s fear of crime; †¦ is the most common type of property vandalism; †¦ is often the first element in a spiral of decline; †¦ Its artistic merits are irrelevant. It represents one group of people imposing themselves on everyone else and as such is a form of pollution, like people playing loud music †¦ is also a green issue as it is an attack on the environment.† Because chalk art washes aw ay with a good rain, this is not often considered to be as great a nuisance as the spray-paint-wielding wall painters and is thus not addressed in such specific terms by government agencies. Attempting to present a more objective view, Stowers (2005) says simply â€Å"Graffiti is art†, but then follows this with an argument against the establishment definitions with â€Å"The reasons, including aesthetic criteria, as to why it is an art form far outweigh the criticism of illegality, incoherence, and nonstandard presentation.† While both the work of Banksy in spray pain.

50 Year of US Policy in the Middle East Essay Example | Topics and Well Written Essays - 1500 words

50 Year of US Policy in the Middle East - Essay Example The biggest asset of Middle East is the amount of oil that is concentrated in the region, which has simultaneously also emerged as one of the biggest problems. Therefore the Western population is highly accustomed to the propaganda of the Middle Eastern regions, and this has also brought Islam in the middle. It was especially prominent during the European colonial times, which was also exacerbated by Edward Said in his famous book, â€Å"Orientalism†. The way it has been negatively stereotyped has provided tremendous justification for involvement and also in ensuring a certain level of stability for the interests of powers that are present in the region (Shah, 2). Another issue, which is also pivotal to Middle East, is racism and cultural stereotyping that has become very concentrated. There are certain war films that depict an Islamic or Arab group as bad, which clearly show the current conflicts etc. A bad guy is very often an Arab from one of the rogue states and because of the 9/11 attacks perpetrated against the United States and also the War on Terror; it’s very likely that this description will continue. Another huge problem is that to maintain their dominance and supremacy in the Middle Eastern, the West has also put a lot of power, money and influence in the hands of corrupt Arab leaders, and consequently collaborated in the overthrow of those people who were seen as a threat to their interests. Furthermore, it has contributed a great deal in keeping the populations at bay, for the wealth, power and militarization of the elite class. It is also said to be done for combating the phenomena of communism.

The importance of remaining respectful of others, and learned that Essay

The importance of remaining respectful of others, and learned that understanding the impact of diversity in the customer service environment is essential - Essay Example Thirdly, the foreign capital enjoyed by nations under a trading umbrella allows their entrepreneurs to import or export knowledge and technology so as to help boost productivity in their respective nations. Fourthly, financial globalization principles allows foreign entrepreneurs to undertake business in capital and banking markets hence help in boosting quality of financial services. On the contrary, financial globalization has its own drawbacks. For instance, as nations get into trade ties with global financial systems, unfavourable financial shocks in one nation may be absorbed by another in form of contagion effects which may easily drag a country’s stable economy to a catastrophe. â€Å"Globalization also poses complications on the operations of banks and other businesses as it complicates management of exterior resources and liabilities† (Cline, 2010). In an effort to manage the negative effects posed by financial globalization, governments all over the world have developed multifaceted networks with the sole purpose of averting negative financial effects posed by financial crises. The roles of such networks put forth by governments include: oversight, monetary regulation and lending. However, such interventions have rarely worked towards averting financial crises to the expectation of many

Classical Education Essay Example for Free

Classical Education Essay Some people hold the view that the classics are classics because they have stood the test of time. Therefore, they are to be treasured by people of all generations, ours being no exception. Others believe that the classics represent the wisdom of the past. As we are advancing towards the future, it is our responsibility to venture into the unknown and generate new understanding of man and nature. What is your view on this issue? Write an essay in 300 – 500 words in response to this question and give reasons to support your position. Classical education is ‘ communicates to the mind †¦ a high sense of honor, a disdain of death in a good cause, and a passionate devotion to the welfare of one’s country’ , which proposed by Oxford classicist Edward Copleston. Classics studies indeed have stood the test of time and represent the wisdom of the past which treasured by all generations. Therefore, it is our responsibility to venture into the unknown and generate new understanding of man and nature. Traditionally, the study of classics was the principal study of the humanities. It is connected to the study of languages, history, art, literature, philosophy, archaeology and other culture of the ancient Mediterranean word, especially Ancient Greece and Ancient Rome. For example, every European language today such as the Romance languages and Modern Greek was evolved and influenced by the classical language of the Ancient Mediterranean. Nevertheless, classical study now expanded to Northern Africa and Middle East. It has become our references in many different arenas and immensely contributed to our culture today which proves that classic studies have the ability to transform self’s understanding. According to Charles Augustin Sainte-Beure’s idea and belief, a true classic is an author who has enriched the human mind and revealed some eternal passion through his thought, observation, or invention. Therefore, it could be opposed by anyone since each and everyone have different thoughts and ideas influenced by their present lifestyles, culture or even discovery.

Operations management of the Tata Motors Group

Operations management of the Tata Motors Group The concept of operations management is related to the optimum utilization of the resources in the best possible way. In todays complex business environment it is very important to understand the importance of every management process. operations management is a very important factor for the maximum utilization of resources in any firm. Introduction Established under the parent company, Tata Group, in 1945, Tata Motors Limited has become Indias largest automobile company. It was the first Indian automobile company to list on the New York Stock Exchange. Tata Motors began manufacturing commercial vehicles in 1954 with a 15-year collaboration agreement with Daimler Benz of Germany. This partnership has led Tata Motors to not only become Indias largest automobile company but also Indias largest commercial vehicle manufacturer; the worlds top five manufactures of medium and heavy trucks and the worlds second largest medium and heavy bus manufacturer. Having just entered the passenger vehicles market segment in 1991, Tata Motors now ranks second in Indias passenger vehicle market. Tata has enjoyed the prestige of having developed Tata Ace, Indias first indigenous light commercial vehicle; Tata Safari, Indias first sports utility vehicle; Tata Indica, Indias first indigenously manufactured passenger car; and the Nano, the worlds least expensive The company that has been taken for the purpose of demonstrating operation management and its effectiveness is Tata motors India Pvt. Ltd. The fact that tata motors came up with a small car in the Indian market and has been very succesfull it needs to be understood that what it is that instigated the success to such a boundry. Tata Motors is Indias largest automobile company, with consolidated revenues of USD 20 billion in 2009-10. It is the leader in commercial vehicles and among the top three in passenger vehicles. Tata Motors has products in the compact, midsize car and utility vehicle segments. The company is the worlds fourth largest truck manufacturer, the worlds second largest bus manufacturer, and employs 24,000 workers. Since first rolled out in 1954, Tata Motors has produced and sold over 4 million vehicles in India. Established in 1945, when the company began manufacturing locomotives, the company manufactured its first commercial vehicle in 1954 in a collaboration with Daimler-Benz AG, which ended in 1969. Tata Motors is a dual-listed company traded on both the Bombay Stock Exchange, as well as on the New York Stock Exchange. Tata Motors in 2005, was ranked among the top 10 corporations in India with an annual revenue exceeding INR 320 billion. In 2010, Tata Motors surpassed Reliance to win the coveted title of Indias most valuable brand in a annual survey conducted by Brand Finance and The Economic Times. Tata Motors has auto manufacturing and assembly plants in Jamshedpur, Pantnagar , Lucknow, Ahmedabad, Sanand,Dharwad and Pune in India, as well as in Argentina, South Africa and Thailand. Tata Motors aimed to increase its presence worldwide. In 2004, it acquired the Daewoo Commercial Vehicle Company of South Korea. The reasons behind the acquisition were: Companys global plans to reduce domestic exposure. The domestic commercial vehicle market is highly cyclical in nature and prone to fluctuations in the domestic economy. Tata Motors has a high domestic exposure of ~94% in the MHCV segment and ~84% in the light commercial vehicle (LCV) segment. Since the domestic commercial vehicle sales of the company are at the mercy of the structural economic factors, it is increasingly looking at the international markets. The company plans to diversify into various markets across the world in both MHCV as well as LCV segments. To expand the product portfolio Tata Motors recently introduced the 25MT GVW Tata Novus from Daewoos (South Korea) (TDCV) platform. Tata plans to leverage on the strong presence of TDCV in the heavy-tonnage range and introduce products in India at an appropriate time. This was mainly to cater to the international market and also to cater to the domestic market where a major improvement in the Road infrastructure was done through the National Highway Development Project. Tata remains Indias largest heavy commercial vehicle manufacturer and Tata Daewoo is the 2nd largest heavy commercial vehicle manufacturer in South Korea. Tata Motors has jointly worked with Tata Daewoo to develop trucks such as Novus and World Truck and buses namely, GloBus and StarBus. In January 2008, Tata Motors launched Tata Nano, the least expensive production car in the world at about 120,000 (US $3000).The city car was unveiled during the Auto Expo 2008 exhibition in Pragati Maidan, New Delhi. Tata has faced controversy over developing the Nano as some environmentalists are concerned that the launch of such a low-priced car could lead to mass motorization in India with adverse effects on pollution and global warming. Tata has set up a factory in Sanand, Gujarat and the first Nanos are to roll out summer 2009. Tata Nano Europa has been developed for sale in developed economies and is to hit markets in 2010 while the normal Nano should hit markets in South Africa, Kenya and countries in Asia and Africa by late 2009. A battery version is also planned. Tata Motors Limited is Indias largest automobile company, with revenues of 35,651.48 crore (US$7.74 billion) in 2007-08. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles in India with products in the compact, midsize car and utility vehicle segments. Tata vehicles are sold primarily in India, and over 4 million Tata vehicles have been produced domestically since the first Tata vehicle was assembled in 1954. The companys manufacturing base in India is spread across Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand) and Dharwad (Karnataka). Following a strategic alliance with Fiat in 2005, Tata set up an industrial joint venture with Fiat Group Automobiles at Ranjangaon (Maharashtra) to produce both Fiat and Tata cars and Fiat powertrains. The company is establishing a new plant at Sanand (Gujarat). Tatas dealership, sales, service and spare parts network comprises over 3500 touch points. Ta ta Motors also distributes and markets Fiat branded cars in India. Current Situation The Tata Motors group is a passenger and commercial vehicle manufacturer based in India. The motor group was established in 1945 as part of the larger Tata Group. They have long been known for their commercial vehicles and in the past ten years entered into the passenger car market. Currently, Tata Motors has a line of five passenger vehicles and a large line of commercial vehicles producing pickups, trucks, tractor trailers, tippers, and buses. Both product lines of the Tata Motors group have seen success, but much of this has been built upon the more deeply established commercial vehicle product line. Tata Motors commercial line has been established for several years in many market segments such as Europe, Africa, The Middle East, Australia, Southeast Asia, and South Asia. Tata Motors has expanded their business and market share around the world through a series of acquisitions. In 2004, they acquired Daewoo commercial vehicle Company in South Korea which was South Koreas second largest truck manufacturer. This acquisition gave Tata Motors a significant presence in the Korean market. They have also entered into joint ventures with companies such as Thonburi Automotive in 2006, which allowed them to manufacture and market pickup trucks in Thailand. Tata Motors have been making global headlines in the auto industry lately; the largest news being their acquisition of Jaguar and Land Rover from Ford. Tata paid 2.3 billion dollars to Ford for the two brands that cost Ford 5.3 billion (Carty, USA Today). This is a major step for the company because it catapults them into the luxury car business which they are not known for at this time. Tata, like many new businesses it acquires, is allowing this new segment of the business to be run by previous management since they have more experience in the luxury automotive business. Tata will give us some space. They want us to run our business, be a premium British car company (Mike ODriscoll, managing director of Jaguar). This is yet another large acquisition for the Tata Motors group and could create great success for the company in the near future. Corporate Governance Since Tata Motors is a part of a large conglomerate company it needs to have a strong corporate governance to ensure that its employees act ethically and the business continues to run smoothly especially during the ever changing and dynamic global economy. Tata Groups corporate governance is founded upon a rich legacy of fair, ethical, and transparent governance practices (tatacarsworldwide.com). One of the more important parts of this is the transparency of the company people have a right to know what the company is doing not only to ensure ethical practices, but for the insurance of their many shareholders whom have a right to know the inner workings of the company Tata has created some models for employees to guide themselves through everyday business practices to ensure that the corporate governance is continuously being upheld. The Tata business excellence model is upheld by Tata quality management services. Quality management is an in-house group dedicated to helping the various Tata companies achieve their business objectives through specific processes. The two main processes that the quality management services employees focus on are business excellence and business ethics. These two objectives have helped build Tata into the strong, dynamic company it is today. These models are entrenched in the companys ethnical standards and Tata feels strongly about enforcing both throughout the company. Tata quality management services plays the role of supporter and facilitator in the journey that Tata enterprises undertake to reach the peaks of business eminence while, at the same time, adhering to the highest ethical standards (Tata.com). To further prove their commitment to quality and ethical practices Tata has introduced annual quality awards for those companies conducting business with the utmost quality. These awards are called the JRD quality value awards named after the late chairmen JRD Tata. These awards are presented annually on July 29th, the birthday of JRD Tata. Tata has committed to ensuring quality and ethical standards not only within Tata Motors, but throughout their many other branches and sectors of the Tata Group. They have done so by benchmarking quality standards through the Tata business excellence model as well as providing incentives for companies to strive to improve the quality of their service, by awarding JRD quality management awards. Financial Position Tata Motors have increased its earnings over the years through their various acquisitions and joint ventures with truck manufacturers in Southeast Asia. Gross profit in the year 2006 was 1,160.9 million and increased to 1,510.1 million in the year 2007. Earnings after taxes also increased significantly between 2006 and 2007 increasing from 336.6 million to 405.5 million in 2007. After a large drop in revenues from 2004 to 2005 when the company first went public on the NYSE it has been increasing revenues greatly annually, from 4,422.0 million in 2005 to 7,354.0 in 2007. Core Competencies Tata Motors is able to maintain, as well as increase, their market share by capitalizing on their core competencies. Tata Motors is active, competitive, and dynamic in all aspects of the automotive industry, which means that there must be many different activities going on in all areas of the company. As a result of the ever evolving automotive industry Tata Motors must always be changing and one way to stay at the forefront of the industry is to make continuous improvements in technology through research and development. One way that Tata Motors has done this is by producing one of the most efficient and low cost vehicles on the market. Acquisitions, mergers, and expansion is another core competency that Tata Motors has is embedded in their company structure and philosophy. Another core competency that Tata Motors holds is being located in the India. This location has allowed them to understand not only the Indian market but also the dynamics of emerging and developing markets. This market understanding and knowledge allows Tata Motors to manufacture their products at lower costs, sell them to emerging markets while making profits as well as take advantage of the strong labor base in India. PEST Analysis Political Since Tata Motors operates in multiple countries across Europe, Africa, Asia, the Middle East, and Australia, it needs to pay close attention to the political climate but also laws and regulations in all the countries it operates in while also paying attention to regional governing bodies. Laws governing commerce, trade, growth, and investment are dependent on the local government as well as how successful local markets and economies will be due to regional, national and local influence. In accordance, Tatas headquarters in Mumbai, India, strictly controls and regulates operations in all dealerships and subsidiaries, in addition to knowing and abiding by all labor laws in the multiple countries where they have manufacturing plants it has to watch political change. Economic Operating in numerous countries across the world, Tata Motors functions with a global economic perspective while focusing on each individual market. Because Tata is in a rapid growth period, expanding or forming a joint venture in over five countries world-wide since 2004, a global approach enables Tata Motors to adapt and learn from the many different regions within the whole automotive industry. They have experience and resources from five continents across the globe, thus when any variable changes in the market they can gather information and resources from all over the world to address any issues. For instance, if the price of the aluminum required to make engine blocks goes up in Kenya, Tata has the option to get the aluminum from other suppliers in Europe or Asia who they would normally get from for production in Ukraine or Russia. Tata Motors also has to pay close attention to shifts in currency rates throughout the world. Currency fluctuations can equate to higher or lower de mands for Tata vehicles which in turn affect profitability. It can also mean a rise in costs or a drop in returns. But they also have to pay attention to not just the domestic currency, the rupee, but also to the dollar, euro, bhat, won, and pound, to just name a few. Just because the rupee is strong against the dollar does not mean it is strong against all the other currencies. Attention to currency is important because it influences where capital investment will develop and prosper. Social Undoubtedly, the beliefs, opinions, and general attitude of all the stakeholders in a company will affect how well a company performs. This includes every stakeholder from the CEO and President, down to the line workers who screw the door panel into place, from the investor to the customer, the culture and attitude of all these people will ultimately determine the future of a company and whether they will be profitable or not. For this reason, Tata Motors tends to use an integration and rarely separation technique with foreign companies they acquire. In 2004, Tata Motors acquired Daewoo Commercial Vehicles Company, which was at the time Koreas second largest truck maker. Rather than using de-culturation or assimilating Daewoo, Tata took an integrated approach, and continued building and marketing Daewoos current models as well as introducing a few new models globally just as it had been done under Korean management. Technology Tata Motors and its parent company, the Tata Group, are ahead of the game in the technology field. The foundation of the companys growth is a deep understanding of economic stimuli and customer needs, and the ability to translate them into customer-desired offerings through leading edge RD (Tata). Employing 1,400 scientists and engineers, Tata Motors Research and Development team is ahead of the pack in Indias market and right with the rest of the field internationally. Among Tatas firsts are the first indigenously developed Light Commercial Vehicle, Indias first Sports Utility Vehicle and, in 1998, the Tata Indica, Indias first fully indigenous passenger car, as well as the increasingly famous Tata Nano, which is projected to be the worlds cheapest production car (Tata). In the automotive industry, it is becoming increasingly crucial for manufacturers to stay on top of the technology curve with new problems always rising such as escalating gas prices and pollution problems. Tata rec ognizes this and dedicates lots of resources and time into research and development to be even with or preferably ahead of other competitors, global trends, and changing economies. In all, an automobile manufacturer must change, adapt, and evolve to stay competitive in the automotive game, and this is exactly what Tata is doing with their rapid growth, and extensive research and development. SWOT Analysis Strengths Tata Motors excels when it comes to innovation through intensive research and development. Their ability to make the least expensive car on the market, the Nano which will retail for $2,500, is far beyond what any other car dealership has created. This innovation gives Tata Motors their main competitive advantage. Tata Motors makes everything from tractor-trailers to the worlds least expensive car. This product diversity grants them a competitive advantage over their competitors because they can satisfy more markets and customer needs. Another strength that Tata Motors possesses is high corporate responsibility. They donate a portion of their profits from stock increases towards a specific charity. This highlights Tata Motors overall desire for community improvement while also emphasizing Tata Motors high morals and values which is something money can not buy. Tata Motors is unique in a way in which when it buys a company. Tata Motors keeps the original management of that company int act. The company that Tata Motors purchases will look exactly the same in terms of management and organizational structure as if it was never purchased by Tata Motors. Weaknesses There are strings attached with every new invention and improvement on products. These strings are Tata Motors weaknesses and what other groups perceive as their weaknesses. One weakness that Tata Motors faces is its inability to meet safety standards. Although they have made the most inexpensive car out on the market, it has yet to pass all the safety standards which is a legal factor. Some consumers and pessimists inquire as to how Tata Motors can make such a cheap car and withstanding a car accident or not just falling apart after hitting something once. Pessimistic people also want to believe that car manufactures are already doing everything they can to keep costs low for the consumer, and if that is the case, then putting the cheapest car out on the market automatically questions if it is safe to drive.Tata Motors only have been making passenger cars for the approximately last ten years. This can be viewed as a weakness from a customer standpoint since a decade does not seem li ke a lot to consumers and therefore they will think that Tata Motors is inexperienced car manufacturing. Opportunities Tata Motors has already opened the doors for many new and innovative ideas, but not only for their company, but their competitors as well which could turn into a threat. One of the major opportunities that Tata Motor faces is that as of right now 90 percent of China and Indias adult population do not own cars, partly because cars are costly and require more expenses after purchased. So the market for a low-priced car is huge which benefits Tata Motors perfectly since they produce the lowest priced car on the market. This is a huge opportunity for Tata Motors because if they can get their feet into that market of people that do not have cars because they cannot afford them, then they will make large profits down the road. Chinas total car sales are estimated at over 8 million dollars annually and they were the worlds second largest car market in 2006. Chinas government forecasts that demand for cars will top 20 million by 2020. With Tata Motors in the market with the cheapest car, Chinas demand for cars will probably increase even more significantly which will in turn increase sales for Tata Motors. As of March 2008 Tata Motors finalized a deal with Ford Motor Company to acquire the British businesses, Jaguar Cars and Land Rover. This is a huge opportunity for Tata Motors since they will acquire the large knowledge base and technologies for producing and marketing luxury vehicles. This acquisition helps them dive into the more mature markets in Japan, Europe and the U.S. The knowledge transfer from these two companies will greatly improve Tata Motors ability to continue to grow and flourish in both developing and developed market segments. Threats The obvious threat to Tata Motors is intellectual property rights. Tata invented the cheapest car on the market and every automobile manufacturer wants to know how Tata did it. Headhunters are soon going to find out this valuable information and make it available to their own company. This is a huge threat to Tata Motors because at first they had low competition, but once other car manufactures find out how they invented such a low cost car, and then these companies too will jump on board and design their own line of low cost automobiles. On one hand this can be a threat, but on the other it may not affect Tata Motors at all because people will still want to purchase their product since they were the pioneers of all the excitement. Another main concern that Tata Motors faces is that cheap cars in India will have an adverse effect on pollution and global warming because most of the population will be able to afford the cars.